Bisolvent needed a fresh, modern brand identity and intuitive website design to reflect its mission of simplifying sustainable procurement. The challenge was to create a logo and branding that communicated environmental responsibility while maintaining a professional, trustworthy look. Additionally, the UI/UX design had to ensure a smooth, user-friendly experience for buyers and suppliers navigating the platform, highlighting key features while promoting eco-consciousness and accessibility.
Brand Strategy
Our goal was to position Bisolvent as a leader in sustainable procurement. We crafted a brand identity that balances professionalism with eco-conscious values. The logo design incorporated modern elements with a clean, green aesthetic to symbolize environmental responsibility.
For the UI/UX design, we focused on a seamless, intuitive user experience that emphasizes accessibility, functionality, and trust. The brand’s tone was consistent, clear, and geared towards businesses committed to sustainability.
Logo Design
The Bisolvent logo is inspired by nature, featuring smooth, flowing shapes that evoke a sense of sustainability and innovation. The design balances simplicity with modern aesthetics, ensuring that it reflects the brand’s commitment to eco-friendly practices. The clean, symmetrical form of the logo enhances its versatility, making it adaptable across various mediums and touchpoints.
Visual Style Guidelines
The design emphasizes modernity and clarity with a balanced use of the Bion and PP Neue Montreal fonts. The combination of minimalist typography and nature-inspired patterns ensures that the brand communicates a professional and approachable tone.
The color palette, with shades like Brunswick Green and Mindoro, reinforces sustainability and trust. Patterns used in backgrounds and icons maintain visual cohesion across digital and print platforms. These elements create a distinctive, clean aesthetic that reflects Bisolvent's focus on compliance, sustainability, and innovation.
Imagery
The visuals convey a strong connection to natural, durable materials like stone, brick, and wood, symbolizing reliability, growth, and longevity. The textures reflect a grounding and sustainable approach, reinforcing the brand's commitment to eco-friendly solutions.
The image of two individuals collaborating around a laptop suggests teamwork, innovation, and human-centered solutions. These elements together evoke a sense of trust, authenticity, and sustainability, key attributes for building a strong, long-lasting brand identity for Bisolvent.
Brand Experience
The Bisolvent brand experience encapsulates a modern, sustainable design that aligns with the company's values of environmental responsibility. The visuals showcase a cohesive layout with clean, functional UI/UX across devices, ensuring clarity and ease of use for buyers and sellers alike. Key elements include minimalistic illustrations, branded credit card visuals, responsive website designs, and mobile apps. The platform highlights tokens and sustainability stats with a sophisticated color palette. The consistent use of typography, patterns, and green hues reinforces the brand's emphasis on eco-friendly procurement solutions.
