Boro Bank

Boro, a forward-thinking bank, engaged us to develop a comprehensive branding and UI/UX design that aligns with their mission of "More savings, less stress." The goal was to create a brand identity and user experience that reflects their commitment to simplifying banking and enhancing customer satisfaction.

Client:

Anita Papatheodorou

Year:

2021

Industry:

Banking

Project Direction:

Brand Identity Brand Message Brand Experience

The primary challenge was designing a brand and user experience that would communicate Boro’s dedication to providing a stress-free and efficient banking experience. The existing design needed to be modernized to better align with their vision and to improve the overall usability of their digital platforms.

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The Branding & UI/UX redesign have successfully positioned Boro as a modern and user-centric bank. The new identity and digital experience have been well-received, leading to increased user engagement and satisfaction. Customers now enjoy a more intuitive and stress-free banking experience, aligning perfectly with Boro’s mission of simplifying financial management.

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Brand support refers to the various ways in which a company or organization supports and promotes its brand. Effective brand support helps to build awareness, trust, and loyalty among the brand's target audience. It can also help to differentiate the brand from its competitors and to establish a strong brand identity.

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The primary challenge was designing a brand and user experience that would communicate Boro’s dedication to providing a stress-free and efficient banking experience. The existing design needed to be modernized to better align with their vision and to improve the overall usability of their digital platforms.

‍

The Branding & UI/UX redesign have successfully positioned Boro as a modern and user-centric bank. The new identity and digital experience have been well-received, leading to increased user engagement and satisfaction. Customers now enjoy a more intuitive and stress-free banking experience, aligning perfectly with Boro’s mission of simplifying financial management.

‍

Brand support refers to the various ways in which a company or organization supports and promotes its brand. Effective brand support helps to build awareness, trust, and loyalty among the brand's target audience. It can also help to differentiate the brand from its competitors and to establish a strong brand identity.

“The team at Aero is incredibly talented and creative. They delivered a stunning logo and a comprehensive branding package that perfectly represents our company. Their process was smooth and collaborative, and the end product speaks for itself. We’re thrilled with the outcome and highly recommend them.”